”Using Blender in a multi million, Beautiful Living Company” by Lech Sokolowski at Blender Conference 2025

Westwing is Europe‘s #1 in Beautiful Living e-commerce — a premium one-stop destination for Design Lovers. Not a single one of the 2.5 million deliveries in 2024 would be possible without visual content, especially product images.

In this 20-minute talk, I would like to demonstrate to the audience how a company like Westwing utilizes Blender daily to create visually stunning images that effectively sell our products. Why did we choose Blender over the other 3D applications? What are the unexpected production challenges and opportunities for CGI artists in the corporate setting? How do we see the future in the emerging growth of 3D AI applications?

Speaker: Lech Sokolowski, currently a Team Lead CGI @Westwing, formerly the Chocofur founder.

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Learn more about Blender Conference 2025 at https://conference.blender.org/2025/

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