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Colour, in itself, is nothing more than a sensation. It is made up of a series of wavelengths, which are received and separated by our eyes, then later processed in the brain, where they evoke subconscious reactions. There are many studies showing how color, as a single stimulus can make people feel calm, aggressive and even hungry.

Today we’re exploring how color is used in game design to subtly manipulate and transport you into a new, believable universe.

When color psychology is used in video games, it helps the player establish spatial relationships, identify objects, interact with the environment and experience the full mood and atmosphere of the scenes they’re playing.

Different colour and lighting aspects are carefully manipulated to invoke the desired responses in players, and colour grading is given a special amount of care to ensure the feelings it induces complement the story.

Video Edited by Nicolo Bacialli
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