Reality vs illusion: What’s achievable with real-time ray tracing
Highlighting what’s achievable with real-time ray tracing, Unity has collaborated with NVIDIA and the BMW Group to showcase the 2019 BMW 8 Series Coupe. Once thought impossible to achieve, performant real-time ray tracing delivers photorealistic image quality and lighting for any task where visual fidelity is essential, such as for design, engineering, or marketing, at a fraction of the time of offline rendering solutions.

More about real-time ray tracing: https://on.unity.com/2GatCa5

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